Elena Biringhelli and Her Poetical “Panoramini”

The ideas ari­se see­min­gly by chan­ce, but in our soul and mind, they are the result of seve­ral pro­fes­sio­nal and human expe­rien­ces, that takes a dif­fe­rent sha­pe. And women, it needs to be said, are true masters in this, thanks to inna­te, con­ge­ni­tal fle­xi­bi­li­ty and men­tal crea­ti­vi­ty. Ele­na Biringhelli’s sto­ry, cul­mi­na­ting in her “Pano­ra­mi­ni – Sca­to­le con vista” (land­sca­pe dio­ra­mas – boxes with a view), is a confirmation.

Her trai­ning was as a pas­sio­na­te pho­to­gra­pher, which left her an atti­tu­de for an outstan­ding orga­ni­za­tion of spa­ces, but she has also wor­ked as a gra­phic desi­gner with a well-defi­ned vision of the dra­wing. Moreo­ver, living in the histo­ric cen­ter of Tori­no, she has cho­sen also to reser­ve part of the spa­ces to the B&B ser­vi­ce at the dispo­sal of tou­rists in love with the city. This kind of hosting implies a tied, warm rela­tion­ship with the custo­mers, and Ele­na is great in wel­co­ming and making the custo­mers appre­cia­te the pla­ce they are visi­ting. Moreo­ver, having the chan­ce to recei­ve a gift that may fix the stay in the visi­tors’ memo­ry, is a won­der­ful idea.

The “pano­ra­mi­ni” were the­re­fo­re born as small, exclu­si­ve, and uni­que sou­ve­nirs. “It’s true – she tells us – the­se woo­den por­ta­ble thea­tres, uni­que pie­ces indeed, are the sum of desi­gn, the pro­spec­ti­ve cut deve­lo­ped as a pho­to­gra­pher, the mate­rials recy­cling, the poe­tic value of a site-rela­ted sto­ry, an expe­rien­ce, an object. Spa­ce to fan­ta­sy laid in a non-repro­du­ci­ble water-colo­red cof­fer (also a vin­ta­ge col­lec­tion with a tin box as a con­tai­ner), whe­re we can add some figu­res, sen­ten­ces, also brief rebus and embed memo­ries, emo­tions. It’s beau­ti­ful to custo­mi­ze the “pano­ra­mi­no” as we want to get. I like liste­ning to sto­ries. As it’s sho­wn on my web­si­te, wor­king on some orders, I’ve let me enga­ge in this extraor­di­na­ry game, crea­ting some sug­ge­stions (from clouds with floa­ting per­sons to impos­si­ble and deli­ca­te flo­wers, or ties held toge­ther by a very thin thread. And then the series of the tin boxes con­tai­ning the dra­wing). I love wor­king on the minia­tu­res in the book or small box forms: they demand a lot of time and the highe­st precision”.

A pro­ject in your futu­re? “Yes, to iden­ti­fy evo­ca­ti­ve loca­tions, that own a sto­ry and a tran­sfor­ma­tion and valo­ri­ze them throu­gh their evo­lu­tion. They could be a great busi­ness card for tou­ri­sm in our coun­try”. That’s true: also the tou­ri­stic pro­mo­tion could find in arti­sans effec­ti­ve repre­sen­ta­ti­ves, why not? The­se sec­tors are very impor­tant for our eco­no­my and our cul­tu­re. “We need to learn to col­la­bo­ra­te, find new syner­gies even among us, the arti­sans; toge­ther, in order to be more and more valo­ri­zed.” Let’s try it!

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