During the pandemic, smart work has strongly changed our “modus operandi” at work.
At the very beginning it seemed to be a temporary solution, now, a year after, we are deeply reconsidering it in order to understand if and why it could also represent an opportunity to ‘get back into the game’ and reinvent ourselves. This issue and so much other, seen from a feminine point of view, has been investigated in an interesting column by Sabina Pignataro in the supplement “Io Donna” of the last Saturday’s “Corriere della Sera” newspaper. Here comes the surprise: the article is illustrated with an amazing image whose colors and shapes we can recognize as the work of one of ‘our’ artisans. In fact, it is the beautiful graphic artwork of Valentina Bongiovanni, one of the protagonists in the “Under 35” section on our website. She translates through her design the idea that the smart work peculiarity of ‘being on suspense’ has encouraged women to react in a dynamic way, being more prepositive and creative than they were working in presence. In short, she represents women acting no more like fearful little rabbits, but joyfully releasing the fiery tiger that was hidden inside them. Valentina, we are happy for you! Congrats!